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ADAM

Brand strategy Consultant, London

London UK

When progress slows and direction feels uncertain
I deliver clarity.

ARNOLD

ADAM ARNOLD

Helping ambitious companies define who they need to become to thrive.

I’m a London-based Brand Strategy Consultant with over two decades of experience guiding businesses through growth, change, and repositioning. I work closely with founders, leadership teams, and agencies to simplify complexity and navigate the gap between who they are and who their future needs them to become.

Photo-of-the-Designer

Before launching my own agency in 2004, I built my career as a Designer and Creative Director, working on projects for global brands such as Unilever, Barclays, and Adidas. My roots began in publishing, where I worked across B2C and B2B titles as well as national newspapers including The Telegraph, Daily Mail, and The Mirror.

I mentor small business owners, have sat on industry judging panels, and write regularly on identity, strategy and design. I’m one of around 40 people globally certified as a LEVEL C Brand Specialist, Brand Strategist and Brand Architect.

Based in London, working globally

(GMT)

Over my career, I’ve worked with some exceptional organisations

"In a world full of clutter, become the brand that matters"

how we can work together

01 ——

Brand Strategy Programmes

Structured engagements designed for well-defined, high-impact challenges where clarity, direction, and confidence are needed. Each programme follows a proven path, tailored to your context, and focused on resolving a specific strategic issue. They are ideal when the challenge is understood, but the way forward is not.

Breaking the Growth Stall

Cutting Through the Noise

Defining Purpose & Vision

Launching With Confidence

02 ——

Focused Interventions

Fast, focused, and highly collaborative. These one-off sprints help you quickly solve a specific strategic or creative challenge. Sharpening decisions, unlocking ideas, and giving you momentum without committing to a full programme.

STRATEGIC PROBLEM-SOLVING

CONCEPT DEVELOPMENT

MESSAGE CLARITY

CREATIVE DIRECTION

03 ——

Strategic Advisory

For situations where the business needs experienced, independent perspective to work through a complex or unfamiliar challenge. This is for moments when decisions feel high-stakes, the route forward isn’t obvious, or the challenge cuts across brand, growth, and direction. I work closely with leaders to help make sense of the situation, weigh options, and move forward with greater confidence.

Brand Architecture

Customer Understanding

Value Proposition

Identity Systems

Positioning and value

04 ——

Agency Collaboration

Supporting agencies as an embedded brand strategist on client projects, strengthening thinking, sharpening narratives, and helping teams deliver more confident, commercially sound work.

DISCOVERY & INSIGHTS

STRATEGIC FOUNDATIONS

WORKSHOP LEADERSHIP

CREATIVE DIRECTION SUPPORT

Have a project?

Schedule a Call.

Let's chat!

Have a project?

What they say

  • Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.

    Pia Gleeson

    Head of Business Development, Oakray

  • Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.

    Marc Sansom

    Director, SALUS

  • Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.

    Claire West

    Marketing Manager, Simon Jersey

  • For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!

    Lulu Trask

    Marketing Director, Blueprint Partners

  • We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.

    Helen Stock

    Director, Fox Red Media

  • I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.

    Adrian Day

    Brand and communications consultant

ADAM ARNOLD

Choose a time that suits you and I’ll confirm the appointment shortly.

Sign-up to our newsletter

Your information is never disclosed to third parties.

My current time

London (GMT)

White Collar Factory

1 Old Street Yard

London

EC1Y 8AF

Un ited Kingdom


Copyright © 2025 ADAM ARNOLD

Phiotographer looking at the camera
Hero Image
Phiotographer looking at the camera

ADAM

Brand strategy Consultant, London

London UK

When progress slows and direction feels uncertain
I deliver clarity.

ARNOLD

ADAM ARNOLD

Helping ambitious companies define who they need to become to thrive.

I’m a London-based Brand Strategy Consultant with over two decades of experience guiding businesses through growth, change, and repositioning. I work closely with founders, leadership teams, and agencies to simplify complexity and navigate the gap between who they are and who their future needs them to become.

Photo-of-the-Designer

Before launching my own agency in 2004, I built my career as a Designer and Creative Director, working on projects for global brands such as Unilever, Barclays, and Adidas. My roots began in publishing, where I worked across B2C and B2B titles as well as national newspapers including The Telegraph, Daily Mail, and The Mirror.

I mentor small business owners, have sat on industry judging panels, and write regularly on identity, strategy and design. I’m one of around 40 people globally certified as a LEVEL C Brand Specialist, Brand Strategist and Brand Architect.

Based in London, working globally

(GMT)

Over my career, I’ve worked with some exceptional organisations

"In a world full of clutter, become the brand that matters"

how we can work together

01 ——

Brand Strategy Programmes

Structured engagements designed for well-defined, high-impact challenges where clarity, direction, and confidence are needed. Each programme follows a proven path, tailored to your context, and focused on resolving a specific strategic issue. They are ideal when the challenge is understood, but the way forward is not.

Breaking the Growth Stall

Cutting Through the Noise

Defining Purpose & Vision

Launching With Confidence

02 ——

Focused Interventions

Fast, focused, and highly collaborative. These one-off sprints help you quickly solve a specific strategic or creative challenge. Sharpening decisions, unlocking ideas, and giving you momentum without committing to a full programme.

STRATEGIC PROBLEM-SOLVING

CONCEPT DEVELOPMENT

MESSAGE CLARITY

CREATIVE DIRECTION

03 ——

Strategic Advisory

For situations where the business needs experienced, independent perspective to work through a complex or unfamiliar challenge. This is for moments when decisions feel high-stakes, the route forward isn’t obvious, or the challenge cuts across brand, growth, and direction. I work closely with leaders to help make sense of the situation, weigh options, and move forward with greater confidence.

Brand Architecture

Customer Understanding

Value Proposition

Identity Systems

Positioning and value

04 ——

Agency Collaboration

Supporting agencies as an embedded brand strategist on client projects, strengthening thinking, sharpening narratives, and helping teams deliver more confident, commercially sound work.

DISCOVERY & INSIGHTS

STRATEGIC FOUNDATIONS

WORKSHOP LEADERSHIP

CREATIVE DIRECTION SUPPORT

Have a project?

Schedule a Call.

Let's chat!

Have a project?

What they say

  • Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.

    Pia Gleeson

    Head of Business Development, Oakray

  • Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.

    Marc Sansom

    Director, SALUS

  • Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.

    Claire West

    Marketing Manager, Simon Jersey

  • For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!

    Lulu Trask

    Marketing Director, Blueprint Partners

  • We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.

    Helen Stock

    Director, Fox Red Media

  • I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.

    Adrian Day

    Brand and communications consultant

ADAM ARNOLD

Choose a time that suits you and I’ll confirm the appointment shortly.

Sign-up to our newsletter

Your information is never disclosed to third parties.

White Collar Factory

1 Old Street Yard

London

EC1Y 8AF

Un ited Kingdom


Copyright © 2025 ADAM ARNOLD

Phiotographer looking at the camera
Hero Image
Phiotographer looking at the camera

ADAM

Brand strategy Consultant, London

London UK

When progress slows and direction feels uncertain
I deliver clarity.

ARNOLD

ADAM ARNOLD

Helping ambitious companies define who they need to become to thrive.

I’m a London-based Brand Strategy Consultant with over two decades of experience guiding businesses through growth, change, and repositioning. I work closely with founders, leadership teams, and agencies to simplify complexity and navigate the gap between who they are and who their future needs them to become.

Photo-of-the-Designer

Before launching my own agency in 2004, I built my career as a Designer and Creative Director, working on projects for global brands such as Unilever, Barclays, and Adidas. My roots began in publishing, where I worked across B2C and B2B titles as well as national newspapers including The Telegraph, Daily Mail, and The Mirror.

I mentor small business owners, have sat on industry judging panels, and write regularly on identity, strategy and design. I’m one of around 40 people globally certified as a LEVEL C Brand Specialist, Brand Strategist and Brand Architect.

Based in London, working globally

(GMT)

Over my career, I’ve worked with some exceptional organisations

"In a world full of clutter, become the brand that matters"

how we can work together

01 ——

Brand Strategy Programmes

Structured engagements designed for well-defined, high-impact challenges where clarity, direction, and confidence are needed. Each programme follows a proven path, tailored to your context, and focused on resolving a specific strategic issue. They are ideal when the challenge is understood, but the way forward is not.

Breaking the Growth Stall

Cutting Through the Noise

Defining Purpose & Vision

Launching With Confidence

02 ——

Focused Interventions

Fast, focused, and highly collaborative. These one-off sprints help you quickly solve a specific strategic or creative challenge. Sharpening decisions, unlocking ideas, and giving you momentum without committing to a full programme.

STRATEGIC PROBLEM-SOLVING

CONCEPT DEVELOPMENT

MESSAGE CLARITY

CREATIVE DIRECTION

03 ——

Strategic Advisory

For situations where the business needs experienced, independent perspective to work through a complex or unfamiliar challenge. This is for moments when decisions feel high-stakes, the route forward isn’t obvious, or the challenge cuts across brand, growth, and direction. I work closely with leaders to help make sense of the situation, weigh options, and move forward with greater confidence.

Brand Architecture

Customer Understanding

Value Proposition

Identity Systems

Positioning and value

04 ——

Agency Collaboration

Supporting agencies as an embedded brand strategist on client projects, strengthening thinking, sharpening narratives, and helping teams deliver more confident, commercially sound work.

DISCOVERY & INSIGHTS

STRATEGIC FOUNDATIONS

WORKSHOP LEADERSHIP

CREATIVE DIRECTION SUPPORT

Have a project?

What they say

  • Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.

    Pia Gleeson

    Head of Business Development, Oakray

  • Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.

    Marc Sansom

    Director, SALUS

  • Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.

    Claire West

    Marketing Manager, Simon Jersey

  • For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!

    Lulu Trask

    Marketing Director, Blueprint Partners

  • We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.

    Helen Stock

    Director, Fox Red Media

  • I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.

    Adrian Day

    Brand and communications consultant

ADAM ARNOLD

Choose a time that suits you and I’ll confirm the appointment shortly.

Sign-up to our newsletter

Your information is never disclosed to third parties.

White Collar Factory

1 Old Street Yard

London

EC1Y 8AF

Un ited Kingdom

Copyright © 2025 ADAM ARNOLD