I restore the core identity, so businesses scale with clarity not chaos.
As a company grows it's core identity fragments:
The business becomes hard to explain.
Alignment fractures across teams.
Confidence in how you show up erodes.
When a business has clarity of identity:
Teams align around one story.
Marketing lands with conviction.
Customers see why you immediately.
I'm a London-based Brand Strategy Consultant with over two decades of experience guiding businesses through growth, change and repositioning. Today I specialise in working with marketing and leadership teams of service-based companies to build a coherent core identity - so growth creates momentum instead of chaos.
Before launching my own brand consultancy, I built my career as a Designer and Creative Director, working on projects for global brands such as Unilever, Barclays, and Adidas.
I mentor small business owners, have sat on industry judging panels and write regularly on identity, strategy and design. I’m one of around 40 people globally certified as a LEVEL C Brand Specialist, Brand Strategist and Brand Architect.
(GMT)
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
01 ——
Structured engagements designed for well-defined, high-impact challenges where clarity, direction, and confidence are needed.
Each programme follows a proven path, tailored to your context, and focused on resolving a specific strategic issue. They are ideal when the challenge is understood, but the way forward is not.
Breaking the Growth Stall
Cutting Through the Noise
Defining Purpose & Vision
Launching With Confidence
02 ——
Fast, focused, and highly collaborative. These one-off sprints help you quickly solve a specific strategic or creative challenge. Sharpening decisions, unlocking ideas, and giving you momentum without committing to a full programme.
STRATEGIC PROBLEM-SOLVING
CONCEPT DEVELOPMENT
MESSAGE CLARITY
CREATIVE DIRECTION
03 ——
For situations where the business needs experienced, independent perspective to work through a complex or unfamiliar challenge.
This is for moments when decisions feel high-stakes, the route forward isn’t obvious, or the challenge cuts across brand, growth, and direction. I work closely with leaders to help make sense of the situation, weigh options, and move forward with greater confidence.
Brand Architecture
Customer Understanding
Value Proposition
Identity Systems
Positioning and value
04 ——
Supporting agencies as an embedded brand strategist on client projects, strengthening thinking, sharpening narratives, and helping teams deliver more confident, commercially sound work.
DISCOVERY & INSIGHTS
STRATEGIC FOUNDATIONS
WORKSHOP LEADERSHIP
CREATIVE DIRECTION SUPPORT
Choose a time that suits you and I’ll confirm the appointment shortly.
I restore the core identity, so businesses scale with clarity not chaos.
As a company grows it's core identity fragments:
The business becomes hard to explain.
Alignment fractures across teams.
Confidence in how you show up erodes.
When a business has clarity of identity:
Teams align around one story.
Marketing lands with conviction.
Customers see why you immediately.
I'm a London-based Brand Strategy Consultant with over two decades of experience guiding businesses through growth, change and repositioning. Today I specialise in working with marketing and leadership teams of service-based companies to build a coherent core identity - so growth creates momentum instead of chaos.
Before launching my own brand consultancy, I built my career as a Designer and Creative Director, working on projects for global brands such as Unilever, Barclays, and Adidas.
I mentor small business owners, have sat on industry judging panels and write regularly on identity, strategy and design. I’m one of around 40 people globally certified as a LEVEL C Brand Specialist, Brand Strategist and Brand Architect.
(GMT)
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
01 ——
Structured engagements designed for well-defined, high-impact challenges where clarity, direction, and confidence are needed.
Each programme follows a proven path, tailored to your context, and focused on resolving a specific strategic issue. They are ideal when the challenge is understood, but the way forward is not.
Breaking the Growth Stall
Cutting Through the Noise
Defining Purpose & Vision
Launching With Confidence
02 ——
Fast, focused, and highly collaborative. These one-off sprints help you quickly solve a specific strategic or creative challenge. Sharpening decisions, unlocking ideas, and giving you momentum without committing to a full programme.
STRATEGIC PROBLEM-SOLVING
CONCEPT DEVELOPMENT
MESSAGE CLARITY
CREATIVE DIRECTION
03 ——
For situations where the business needs experienced, independent perspective to work through a complex or unfamiliar challenge.
This is for moments when decisions feel high-stakes, the route forward isn’t obvious, or the challenge cuts across brand, growth, and direction. I work closely with leaders to help make sense of the situation, weigh options, and move forward with greater confidence.
Brand Architecture
Customer Understanding
Value Proposition
Identity Systems
Positioning and value
04 ——
Supporting agencies as an embedded brand strategist on client projects, strengthening thinking, sharpening narratives, and helping teams deliver more confident, commercially sound work.
DISCOVERY & INSIGHTS
STRATEGIC FOUNDATIONS
WORKSHOP LEADERSHIP
CREATIVE DIRECTION SUPPORT
I restore the core identity, so businesses scale with clarity not chaos.
As a company grows it's core identity fragments:
The business becomes hard to explain.
Alignment fractures across teams.
Confidence in how you show up erodes.
When a business has clarity of identity:
Teams align around one story.
Marketing lands with conviction.
Customers see why you immediately.
I'm a London-based Brand Strategy Consultant with over two decades of experience guiding businesses through growth, change and repositioning. Today I specialise in working with marketing and leadership teams of service-based companies to build a coherent core identity - so growth creates momentum instead of chaos.
Before launching my own brand consultancy, I built my career as a Designer and Creative Director, working on projects for global brands such as Unilever, Barclays, and Adidas.
I mentor small business owners, have sat on industry judging panels and write regularly on identity, strategy and design. I’m one of around 40 people globally certified as a LEVEL C Brand Specialist, Brand Strategist and Brand Architect.
(GMT)
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
Adam has been invaluable in evolving our brand, guiding everything from a soft rebrand and staff workshops to market research and the integration of a new acquisition. He brings clarity, organisation, and strategic insight to complex challenges, always delivering on time and with a collaborative, detail-focused approach that makes the whole process feel effortless. I’d highly recommend him.
Pia Gleeson
Head of Business Development, Oakray
Adam brought a level of strategic clarity and creative direction that helped us launch World Health Design as a global leader. His guidance shaped our journal, international symposiums, two new websites, and our corporate identity with precision and impact. He consistently exceeds expectations.
Marc Sansom
Director, SALUS
Adam guided us through a nine-month rebrand with clarity and consistency, keeping us aligned at every stage and always ready to resolve questions. He quickly understood our business and direction, delivering brand guidelines that exceeded expectations. I couldn’t recommend him more highly.
Claire West
Marketing Manager, Simon Jersey
For the first time in more than 20 years we were able to really clearly define our offering, which has spearheaded our marketing strategy for 2025. A huge thank you to Adam for getting our long-standing team thinking differently!
Lulu Trask
Marketing Director, Blueprint Partners
We’ve partnered with Adam for many years on brand strategy and creative direction across a wide range of client projects. Whether running workshops or assisting with complex projects, Adam’s guidance is reliable, insightful and always geared towards the best outcomes for our clients.
Helen Stock
Director, Fox Red Media
I’ve worked on several brand projects with Adam. He is creative, engaging and resilient, always keen to involve the client in the brand process whilst also bringing his significant experience and expertise to the table. Clients enjoy Adam’s positive, patient and persistent style and value the ‘on pointe’ brand strategy he delivers.
Adrian Day
Brand and communications consultant
01 ——
Structured engagements designed for well-defined, high-impact challenges where clarity, direction, and confidence are needed.
Each programme follows a proven path, tailored to your context, and focused on resolving a specific strategic issue. They are ideal when the challenge is understood, but the way forward is not.
Breaking the Growth Stall
Cutting Through the Noise
Defining Purpose & Vision
Launching With Confidence
02 ——
Fast, focused, and highly collaborative. These one-off sprints help you quickly solve a specific strategic or creative challenge. Sharpening decisions, unlocking ideas, and giving you momentum without committing to a full programme.
STRATEGIC PROBLEM-SOLVING
CONCEPT DEVELOPMENT
MESSAGE CLARITY
CREATIVE DIRECTION
03 ——
For situations where the business needs experienced, independent perspective to work through a complex or unfamiliar challenge.
This is for moments when decisions feel high-stakes, the route forward isn’t obvious, or the challenge cuts across brand, growth, and direction. I work closely with leaders to help make sense of the situation, weigh options, and move forward with greater confidence.
Brand Architecture
Customer Understanding
Value Proposition
Identity Systems
Positioning and value
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Supporting agencies as an embedded brand strategist on client projects, strengthening thinking, sharpening narratives, and helping teams deliver more confident, commercially sound work.
DISCOVERY & INSIGHTS
STRATEGIC FOUNDATIONS
WORKSHOP LEADERSHIP
CREATIVE DIRECTION SUPPORT